Bath Time

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
•    Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
•    Gentle cleansing that won’t strip away natural moisture
•    Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
•    Can be poured directly into bath water for a moisturizing soak
•    Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
•    High-moisture formula nourishes and conditions newborn skin and fine hair
•    Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
•    Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
•    Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
•    Gentle enough for daily use, tear-free for little ones.
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
•    Mild surfactants create a gentle cleanse that won’t irritate or over-dry
•    Hydrates the scalp while leaving hair soft, fresh, and manageable
•    Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
•    Gentle enough for daily use, tear-free for little ones.
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

•    Awarded the Seal of Acceptance by the National Eczema Association
•    Fragrance- and steroid-free formula helps soothe itching and discomfort
•    Zinc oxide protects and supports the skin’s natural healing process
•    Enriched with bisabolol and allantoin to help reduce redness and inflammation
•    Developed for eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
•    Perfect for parents seeking targeted relief when skin needs extra care
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Preservatives, Phthalates, and Dyes
•    Learn more about Our Standards & Definitions

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
•    Skin protectant that helps treat and prevent irritation caused by diaper rash
•    Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
•    Creates a protective barrier between delicate skin and sources of wetness and chafing
•    Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Gentle, clinically tested formula
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
•    Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

• Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
• Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
• Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
• Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.

• Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

• Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
• Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.