Glossary of Terms

ANTIOXIDANTS
Ingredients like vitamins A, C, and E that help protect skin from free radical damage caused by things like pollution, UV exposure, and smoke.

BIODEGRADABLE
Made to naturally break down into simple components under the right conditions, without leaving harmful residues.

CRUELTY-FREE
Neither our products nor our ingredients are ever tested on animals—by us, our suppliers, or third parties.

DERMATOLOGIST-TESTED
Skin-safe and sensibly validated by dermatologists. A dermatologist has evaluated the product—often through clinical tolerance testing—to ensure minimal risk of irritation. While the term isn’t legally regulated, it reassures that our formula has undergone professional skin compatibility checks.

ECO-FRIENDLY
Produced with respect for the planet, using processes that conserve resources and reduce environmental impact.

FRAGRANCE-FREE
Clean and scent-free for sensitive skin. We skip added fragrances to minimize potential irritation and skin reactions. Every fragrance-free product is unscented and focused on purity—perfect for delicate baby skin or scent-sensitive families.

FRAGRANCED OPTIONS
Lightly scented for a touch of comfort. In addition to fragrance-free choices, we also offer products with gentle, carefully chosen fragrances to enhance the experience while remaining safe for delicate skin.

NATURAL
Ingredients primarily sourced from plants, minerals, or microbes, kept as close as possible to their original form. While many of our ingredients are natural or naturally derived, not every ingredient in our formulations is natural. We also include carefully selected synthetic ingredients when they are proven safe, effective, and biocompatible with baby’s skin.

NATURALLY DERIVED
Ingredients that start from a natural source (like plants or minerals) but may be adapted to improve performance.

NON-TOXIC
Formulated without ingredients that are widely recognized as harmful in cosmetics, or present only at levels considered safe for use on skin. All ingredients—whether natural or synthetic—are included only if supported by safety data and used within limits established by scientific and regulatory authorities.

NUT-FREE
Formulated without tree nut ingredients. Created with the utmost care, our products exclude all forms of tree nut extracts and derivatives.

ORGANIC
When labeled organic, ingredients meet USDA organic certification standards.

PEDIATRICIAN-TESTED
Carefully evaluated by a pediatric medical expert. Our formulas undergo rigorous review by a board-certified pediatrician to ensure they are gentle, hypoallergenic, and suitable for delicate baby skin. This trusted professional assesses every ingredient and confirms that our products support the health, safety, and comfort of infants.

PLANT-BASED
Formulated with a majority of ingredients that are plant or plant-derived. “Plant-derived” means the ingredient’s starting material originates from plants (such as seeds, leaves, stems, or oils), even if it is processed or adapted for performance and stability. Not every ingredient in our formulations is plant-based—we also include select synthetic or mineral ingredients when they are proven safe, effective, and biocompatible with baby’s skin.

RECYCLABLE
Packaging designed to be recycled where facilities exist.

SOY-FREE
No soy-based components included. Specially crafted to avoid soy ingredients, our formulas offer a thoughtful option for babies with soy sensitivity or for parents seeking soy-clean formulations.

TEARLESS
Gentle on little eyes for fuss-free bath time. Our tearless formulas use mild, long-chain or non-ionic surfactants (such as glucosides) and balanced pH levels to cleanse effectively without stinging. This means even accidental contact with eyes won’t trigger tears—making bath time kinder and more comfortable.

3RD-PARTY PRODUCT TESTING
Independent labs confirm our formulas are hypoallergenic and effective. We use HRIPT (a clinical skin safety test) and preservative challenge tests to ensure safety and performance.

VEGAN
Made without any animal-derived ingredients. Always cruelty-free.